Client:
T3 Sementes
My Role:
Product Designer
Year:
2025
Service Provided:
Web Design, Framer Development
Background
T3 Sementes is a Brazilian agricultural company focused on genetically modified soybeans, developed to enhance crop resilience and productivity. As the company pushed the boundaries of agricultural science, they needed a digital presence that reflected both their innovative approach and the deeply rooted values of their audience: tradition, reliability, and results.
Challenge
The main challenge was crafting a website that visually captured T3’s scientific and technical edge while maintaining a tone that resonated with a more conservative, agriculture-based audience. My user research revealed that clarity, familiarity, and trust were top priorities for stakeholders and customers.
Solution
I adopted a clean, structured layout with a conservative navigation flow to ensure a seamless experience for users less familiar with modern web patterns. At the same time, i decided to go in with modern design elements and sharp edges, subtle animations, and very intentional whitespace to position T3 as a modern company.
Key Features
Conservative Navigation: Prioritized ease-of-use for traditional users.
Modern Visual Language: Integrated high-quality imagery and subtle motion to highlight innovation.
Clear Content Hierarchy: Ensured technical details were easy to understand and well-organized.
Responsive Design: Fully optimized for desktop, tablet, and mobile viewing.
Outcome & Next Steps
The final website successfully bridges science and trust. T3 Sementes now has a platform that represents their cutting-edge research while staying grounded in the values that matter most to their audience. Since launch, engagement metrics have improved, and the site is now a central part of their outreach and sales strategy.
As for the next steps, a CMS is being developed so users can view each bean variant with further detail and also a blog to showcase research and results.